The last time I talked about the guys over at Marine Layer, they were opening up a pop up shop in San Francisco to sling some of their new shirt designs.  Fast forward 3 months and their pop up shop is now turning into a full time retail shop complete with an expanded product line.  As I write this, they are hard at work sanding floors and re-wiring the shop to get it ready for the grand opening sometime in mid August.  Check their blog for the latest info along with an amusing video of them trying to figure out how to operate a floor sander.  The new store will be located at the same address as their pop up shop, 2209 Chestnut St. San Francisco, CA.

In order to fill the new digs, Marine Layer is expanding their product line.  Along with some new t-shirt and polo designs, they have unveiled their new hoodie, The Afternoon Hoodie.  In typical Marine Layer fashion, the hoodie is made from their super soft custom fabric with touches like re-inforced seams and my favorite, a hidden pocket inside the pouch pocket.  To top it off they took out the draw string in the hood because as they put it…..”you’re not a cat burglar”.

So if you live in San Francisco, stay tuned for their retail shop grand opening sometime this month and if not, head on over to their website and snag one of their new hoodies.

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